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Research papers

CKR FM: The use of marketing research to reposition a radio station

This paper provides a case study of a radio station in Ireland which faced declining listenership and an associated loss of advertising revenue. The station had broadcast successfully from its launch in 1989 to 1996 but the Measure used yesterday...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Author: Declan Doyle
June 15, 1999
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Citation

Doyle, . (1999a, June 15). CKR FM: The use of marketing research to reposition a radio station. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/ckr-fm-the-use-of-marketing-research-to-reposition-a-radio-station


Research papers

With and without help

That advertising on the radio works was already proven for Germany in general terms in 1994 with the basic study “Qualitaten der Radiowerbung I’ (Qualities of Radio Advertising I). To be able to answer questions beyond the general proof of...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Author: Christoph Wild
June 15, 1999
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Citation

Wild, C. (1999a, June 15). With and without help. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/with-and-without-help


Research papers

Benefits of radio advertising

This paper presents the results of the second wave of a basic study to show the effectiveness, in principle, of radio as an advertising medium. It describes how radio contributes to the effectiveness of mixed campaigns with TV, both in isolation and...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Authors: Sven Dierks, Christoph Wild
October 20, 1998
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Citation

Dierks and Wild (1998a, October 20). Benefits of radio advertising. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/benefits-of-radio-advertising


Research papers

Harmonisation of global television and radio audience measurements

Television is increasingly an international medium that transcends country boundaries. Similarly, for radio there is nowadays a keen interest in being able to compare audiences between markets. The requirement, therefore, for audience systems...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Peter Menneer, Gabe Samuels
September 1, 1998
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Citation

Menneer and Samuels (1998a, September 01). Harmonisation of global television and radio audience measurements. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/harmonisation-of-global-television-and-radio-audience-measurements


Research papers

Passive audience measurement

Since the early 1990s, MediaCheck and others have been talking about coding programs and commercials with inaudible identification codes and developing new systems for measuring TV and radio audiences through the use of portable, passive meters. How...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Lee Weinblatt
June 15, 1998
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Citation

Weinblatt, L. (1998a, June 15). Passive audience measurement. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/passive-audience-measurement


Research reports

ESOMAR 1997 report in radio audience measurement in Europe

The purpose of this ESOMAR 1997 report on radio audience measurement in Europe is to supply a comprehensive overview of national practice across Europe. In total, the ESOMAR report includes 42 surveys from 30 countries.

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
September 1, 1997
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Citation

B.V., E. (1997a, September 01). ESOMAR 1997 report in radio audience measurement in Europe. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/esomar-1997-report-in-radio-audience-measurement-in-europe


Research papers

Radio audience surveys in France in 1996

The year of 1996 was unbelievably rich in events for radio researchers in France. Not less than two panels were operated as well as the year long DAR audience survey. These events led to some confusion among market actors, as some radio stations were...

Catalogue: 2nd Radio Research Symposium
Author: Dina Raimondi
June 15, 1997
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Citation

Raimondi, D. (1997a, June 15). Radio audience surveys in France in 1996. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/radio-audience-surveys-in-france-in-1996


Research papers

A radio research design for the 21st century

The paper reviews the work of a technical group designing a new specification for industry radio research. The group represents commercial broadcasters, public sector broadcasters, and advertisers and/or agencies. The paper discusses the limitations...

Catalogue: 2nd Radio Research Symposium
Authors: Lynne Robinson, Tony Twyman, Tony Wearn
June 15, 1997
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Citation

Robinson, Twyman and Wearn (1997a, June 15). A radio research design for the 21st century . ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/a-radio-research-design-for-the-21st-century-


Research papers

An international radio station and its audience in Romania

International radio stations are looking for reasons to broadcast in most eastern European countries after the changes of 1989. Indeed there are now many and contradictory sources of information. Radio stations are numerous. Private stations attract...

Catalogue: 2nd Radio Research Symposium
Authors: Daniel Nobi, Jacques Braun
June 15, 1997
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Citation

Nobi and Braun (1997a, June 15). An international radio station and its audience in Romania. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/an-international-radio-station-and-its-audience-in-romania